U Black is an Italian brand, born in 2016 thanks to the passion for horse riding of its founder, Lorella Casalatina.
Lorella wanted to transform her love for Unno, a black man from Puglia, into something that left a mark and could be shared by others. Thus U Black was born.
The first Total Black collection was born with the idea of expressing the pleasure of getting excited through a product. To dress a pure and indomitable emotion.
U Black is a lifestyle, an experience. Black is the common thread of all the collections for the horse and the rider.